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Kasisomayajula Viswanath, Ph.D.

TitleProfessor of Health Communication
InstitutionHarvard School of Public Health
DepartmentDept of Social and Behavioral Sciences
AddressHarvard School of Public Health
677 Huntington Avenue, Kresge Bldg
7th floor
Boston MA 02115
Phone617/632-2225

 Biography 
 awards and honors
2006 - Fellow
2008 - Fellow
2009 - Mayhew Derryberry Award
2010 - Outstanding Health Communication Scholar Award
2011 - Fellow
2013 - Dale Brashers Distinguished Mentoring Award
2014 - Joseph W. Cullen Memorial Award

 Overview 
 overview
Dr. Viswanath’s work, drawing from literatures in communication science, social epidemiology, and social and health behavior sciences, focuses on translational communication science to influence public health policy and practice. His primary research is in documenting the relationship between communication inequalities, poverty and health disparities, and knowledge translation through community-based research to address health disparities. His research is supported by funding from private and public agencies, including the National Institutes of Health (NIH) and the Centers for Disease Control and Prevention (CDC).


 Bibliographic 
 selected publications
Publications listed below are automatically derived from MEDLINE/PubMed and other sources, which might result in incorrect or missing publications. Faculty can login to make corrections and additions.
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  1. Xie YJ, Stewart SM, Lam TH, Viswanath K, Chan SS. Television viewing time in Hong Kong adult population: associations with body mass index and obesity. PLoS One. 2014; 9(1):e85440.
    View in: PubMed
  2. Wang MP, Wang X, Lam TH, Viswanath K, Chan SS. Health Information Seeking Partially Mediated the Association between Socioeconomic Status and Self-Rated Health among Hong Kong Chinese. PLoS One. 2013; 8(12):e82720.
    View in: PubMed
  3. Ramanadhan S, Mendez SR, Rao M, Viswanath K. Social media use by community-based organizations conducting health promotion: a content analysis. BMC Public Health. 2013; 13(1):1129.
    View in: PubMed
  4. McCauley M, Minsky S, Viswanath K. The H1N1 pandemic: media frames, stigmatization and coping. BMC Public Health. 2013; 13:1116.
    View in: PubMed
  5. Sorensen G, Pednekar MS, Sinha DN, Stoddard AM, Nagler E, Aghi MB, Lando HA, Viswanath K, Pawar P, Gupta PC. Effects of a tobacco control intervention for teachers in India: results of the bihar school teachers study. Am J Public Health. 2013 Nov; 103(11):2035-40.
    View in: PubMed
  6. Savoia E, Lin L, Viswanath K. Communications in public health emergency preparedness: a systematic review of the literature. Biosecur Bioterror. 2013 Sep; 11(3):170-84.
    View in: PubMed
  7. Wang MP, Viswanath K, Lam TH, Wang X, Chan SS. Social Determinants of Health Information Seeking among Chinese Adults in Hong Kong. PLoS One. 2013; 8(8):e73049.
    View in: PubMed
  8. Jung M, Arya M, Viswanath K. Effect of Media Use on HIV/AIDS-Related Knowledge and Condom Use in Sub-Saharan Africa: A Cross-Sectional Study. PLoS One. 2013; 8(7):e68359.
    View in: PubMed
  9. Jung M, Ramanadhan S, Viswanath K. Effect of information seeking and avoidance behavior on self-rated health status among cancer survivors. Patient Educ Couns. 2013 Jul; 92(1):100-6.
    View in: PubMed
  10. Cantrell J, Vallone DM, Thrasher JF, Nagler RH, Feirman SP, Muenz LR, He DY, Viswanath K. Impact of Tobacco-Related Health Warning Labels across Socioeconomic, Race and Ethnic Groups: Results from a Randomized Web-Based Experiment. PLoS One. 2013; 8(1):e52206.
    View in: PubMed
  11. Nagler RH, Viswanath K. Implementation and Research Priorities for FCTC Articles 13 and 16: Tobacco Advertising, Promotion, and Sponsorship and Sales to and by Minors. Nicotine Tob Res. 2013 Apr; 15(4):832-46.
    View in: PubMed
  12. Arya M, Amspoker AB, Lalani N, Patuwo B, Kallen M, Street R, Viswanath K, Giordano TP. HIV Testing Beliefs in a Predominantly Hispanic Community Health Center During the Routine HIV Testing Era: Does English Language Ability Matter? AIDS Patient Care STDS. 2013 Jan; 27(1):38-44.
    View in: PubMed
  13. Ackerson LK, Ramanadhan S, Arya M, Viswanath K. Social disparities, communication inequalities, and HIV/AIDS-related knowledge and attitudes in India. AIDS Behav. 2012 Oct; 16(7):2072-81.
    View in: PubMed
  14. Greaney ML, Sprunck-Harrild K, Bennett GG, Puleo E, Haines J, Viswanath KV, Emmons KM. Use of email and telephone prompts to increase self-monitoring in a Web-based intervention: randomized controlled trial. J Med Internet Res. 2012; 14(4):e96.
    View in: PubMed
  15. Ishikawa Y, Nishiuchi H, Hayashi H, Viswanath K. Socioeconomic status and health communication inequalities in Japan: a nationwide cross-sectional survey. PLoS One. 2012; 7(7):e40664.
    View in: PubMed
  16. Nagler EM, Pednekar MS, Viswanath K, Sinha DN, Aghi MB, Pischke CR, Ebbeling CB, Lando HA, Gupta PC, Sorensen GC. Designing in the social context: using the social contextual model of health behavior change to develop a tobacco control intervention for teachers in India. Health Educ Res. 2013 Feb; 28(1):113-29.
    View in: PubMed
  17. Sanchez MA, Vinson CA, Porta ML, Viswanath K, Kerner JF, Glasgow RE. Evolution of Cancer Control P.L.A.N.E.T.: moving research into practice. Cancer Causes Control. 2012 Jul; 23(7):1205-12.
    View in: PubMed
  18. Savoia E, Testa MA, Viswanath K. Predictors of knowledge of H1N1 infection and transmission in the U.S. population. BMC Public Health. 2012; 12:328.
    View in: PubMed
  19. Sorensen G, Gupta PC, Nagler E, Viswanath K. Promoting life skills and preventing tobacco use among low-income Mumbai youth: effects of Salaam Bombay Foundation intervention. PLoS One. 2012; 7(4):e34982.
    View in: PubMed
  20. Williams DR, Kontos EZ, Viswanath K, Haas JS, Lathan CS, MacConaill LE, Chen J, Ayanian JZ. Integrating multiple social statuses in health disparities research: the case of lung cancer. Health Serv Res. 2012 Jun; 47(3 Pt 2):1255-77.
    View in: PubMed
  21. Arya M, Patuwo B, Lalani N, Bush AL, Kallen MA, Street RL, Viswanath K, Giordano TP. Are primary care providers offering HIV testing to patients in a predominantly Hispanic community health center? An exploratory study. AIDS Patient Care STDS. 2012 May; 26(5):256-8.
    View in: PubMed
  22. Ramanadhan S, Salhi C, Achille E, Baril N, D'Entremont K, Grullon M, Judge C, Oppenheimer S, Reeves C, Savage C, Viswanath K. Addressing cancer disparities via community network mobilization and intersectoral partnerships: a social network analysis. PLoS One. 2012; 7(2):e32130.
    View in: PubMed
  23. Ganz PA, Barry JM, Burke W, Col NF, Corso PS, Dodson E, Hammond ME, Kogan BA, Lynch CF, Newcomer L, Seifter EJ, Tooze JA, Viswanath K, Wessells H. National Institutes of Health State-of-the-Science Conference: role of active surveillance in the management of men with localized prostate cancer. Ann Intern Med. 2012 Apr 17; 156(8):591-5.
    View in: PubMed
  24. Tafawa AO, Viswanath K, Kawachi I, Williams DR. Mass media exposure, social stratification, and tobacco consumption among Nigerian adults. Cancer Causes Control. 2012 Mar; 23 Suppl 1:45-55.
    View in: PubMed
  25. Arya M, Kallen MA, Williams LT, Street RL, Viswanath K, Giordano TP. Beliefs about who should be tested for HIV among African American individuals attending a family practice clinic. AIDS Patient Care STDS. 2012 Jan; 26(1):1-4.
    View in: PubMed
  26. Ramanadhan S, Crisostomo J, Alexander-Molloy J, Gandelman E, Grullon M, Lora V, Reeves C, Savage C, Viswanath K. Perceptions of evidence-based programs among community-based organizations tackling health disparities: a qualitative study. Health Educ Res. 2012 Aug; 27(4):717-28.
    View in: PubMed
  27. Galarce EM, Minsky S, Viswanath K. Socioeconomic status, demographics, beliefs and A(H1N1) vaccine uptake in the United States. Vaccine. 2011 Jul 18; 29(32):5284-9.
    View in: PubMed
  28. Kontos EZ, Emmons KM, Puleo E, Viswanath K. Determinants and beliefs of health information mavens among a lower-socioeconomic position and minority population. Soc Sci Med. 2011 Jul; 73(1):22-32.
    View in: PubMed
  29. Viswanath K. Cyberinfrastructure: an extraordinary opportunity to bridge health and communication inequalities? Am J Prev Med. 2011 May; 40(5 Suppl 2):S245-8.
    View in: PubMed
  30. Galarce EM, Ramanadhan S, Weeks J, Schneider EC, Gray SW, Viswanath K. Class, race, ethnicity and information needs in post-treatment cancer patients. Patient Educ Couns. 2011 Dec; 85(3):432-9.
    View in: PubMed
  31. Kontos EZ, Viswanath K. Cancer-related direct-to-consumer advertising: a critical review. Nat Rev Cancer. 2011 Feb; 11(2):142-50.
    View in: PubMed
  32. Viswanath K, Ackerson LK. Race, ethnicity, language, social class, and health communication inequalities: a nationally-representative cross-sectional study. PLoS One. 2011; 6(1):e14550.
    View in: PubMed
  33. Arya M, Williams LT, Stone VE, Behforouz HL, Viswanath K, Giordano TP. A key strategy for reducing HIV in African American communities: promoting HIV testing. J Natl Med Assoc. 2010 Dec; 102(12):1264-6.
    View in: PubMed
  34. Wallington SF, Blake KD, Taylor-Clark K, Viswanath K. Challenges in covering health disparities in local news media: an exploratory analysis assessing views of journalists. J Community Health. 2010 Oct; 35(5):487-94.
    View in: PubMed
  35. Mack JW, Paulk ME, Viswanath K, Prigerson HG. Racial disparities in the outcomes of communication on medical care received near death. Arch Intern Med. 2010 Sep 27; 170(17):1533-40.
    View in: PubMed
  36. Ramanadhan S, Wiecha JL, Gortmaker SL, Emmons KM, Viswanath K. Informal training in staff networks to support dissemination of health promotion programs. Am J Health Promot. 2010 Sep-Oct; 25(1):12-8.
    View in: PubMed
  37. Ackerson LK, Viswanath K. Media attention and public perceptions of cancer and eastern equine encephalitis. J Community Health. 2010 Aug; 35(4):409-16.
    View in: PubMed
  38. Viswanath K, Ackerson LK, Sorensen G, Gupta PC. Movies and TV influence tobacco use in India: findings from a national survey. PLoS One. 2010; 5(6):e11365.
    View in: PubMed
  39. Viswanath K, Herbst RS, Land SR, Leischow SJ, Shields PG. Tobacco and cancer: an American Association for Cancer Research policy statement. Cancer Res. 2010 May 1; 70(9):3419-30.
    View in: PubMed
  40. Taylor-Clark KA, Viswanath K, Blendon RJ. Communication inequalities during Public Health disasters: Katrina's wake. Health Commun. 2010 Apr; 25(3):221-9.
    View in: PubMed
  41. Koh HK, Oppenheimer SC, Massin-Short SB, Emmons KM, Geller AC, Viswanath K. Translating research evidence into practice to reduce health disparities: a social determinants approach. Am J Public Health. 2010 Apr 1; 100 Suppl 1:S72-80.
    View in: PubMed
  42. Blake KD, Blendon RJ, Viswanath K. Employment and compliance with pandemic influenza mitigation recommendations. Emerg Infect Dis. 2010 Feb; 16(2):212-8.
    View in: PubMed
  43. Kontos EZ, Emmons KM, Puleo E, Viswanath K. Communication inequalities and public health implications of adult social networking site use in the United States. J Health Commun. 2010; 15 Suppl 3:216-35.
    View in: PubMed
  44. Wallington SF, Blake K, Taylor-Clark K, Viswanath K. Antecedents to agenda setting and framing in health news: an examination of priority, angle, source, and resource usage from a national survey of U.S. health reporters and editors. J Health Commun. 2010 Jan; 15(1):76-94.
    View in: PubMed
  45. Blake KD, Viswanath K, Blendon RJ, Vallone D. The role of tobacco-specific media exposure, knowledge, and smoking status on selected attitudes toward tobacco control. Nicotine Tob Res. 2010 Feb; 12(2):117-26.
    View in: PubMed
  46. Blake KD, Viswanath K, Blendon RJ, Vallone D. The role of reported tobacco-specific media exposure on adult attitudes towards proposed policies to limit the portrayal of smoking in movies. Tob Control. 2010 Jun; 19(3):191-6.
    View in: PubMed
  47. Loggers ET, Maciejewski PK, Paulk E, DeSanto-Madeya S, Nilsson M, Viswanath K, Wright AA, Balboni TA, Temel J, Stieglitz H, Block S, Prigerson HG. Racial differences in predictors of intensive end-of-life care in patients with advanced cancer. J Clin Oncol. 2009 Nov 20; 27(33):5559-64.
    View in: PubMed
  48. Ramanadhan S, Wiecha JL, Emmons KM, Gortmaker SL, Viswanath K. Extra-team connections for knowledge transfer between staff teams. Health Educ Res. 2009 Dec; 24(6):967-76.
    View in: PubMed
  49. Ackerson LK, Viswanath K. Communication inequalities, social determinants, and intermittent smoking in the 2003 Health Information National Trends Survey. Prev Chronic Dis. 2009 Apr; 6(2):A40.
    View in: PubMed
  50. Arya M, Behforouz HL, Viswanath K. African American women and HIV/AIDS: a national call for targeted health communication strategies to address a disparity. AIDS Read. 2009 Feb; 19(2):79-84, C3.
    View in: PubMed
  51. Hannon P, Lloyd GP, Viswanath K, Smith T, Basen-Engquist K, Vernon SW, Turner G, Hesse BW, Crammer C, von Wagner C, Backinger CL. Mass media and marketing communication promoting primary and secondary cancer prevention. J Health Commun. 2009; 14 Suppl 1:30-7.
    View in: PubMed
  52. Ackerson LK, Viswanath K. The social context of interpersonal communication and health. J Health Commun. 2009; 14 Suppl 1:5-17.
    View in: PubMed
  53. Stryker JE, Fishman J, Emmons KM, Viswanath K. Cancer risk communication in mainstream and ethnic newspapers. Prev Chronic Dis. 2009 Jan; 6(1):A23.
    View in: PubMed
  54. Viswanath K, Blake KD, Meissner HI, Saiontz NG, Mull C, Freeman CS, Hesse B, Croyle RT. Occupational practices and the making of health news: a national survey of US Health and medical science journalists. J Health Commun. 2008 Dec; 13(8):759-77.
    View in: PubMed
  55. Emmons KM, Viswanath K, Colditz GA. The role of transdisciplinary collaboration in translating and disseminating health research: lessons learned and exemplars of success. Am J Prev Med. 2008 Aug; 35(2 Suppl):S204-10.
    View in: PubMed
  56. Savoia E, Stoto MA, Biddinger PD, Campbell P, Viswanath K, Koh H. Risk-communication capability for public health emergencies varies by community diversity. BMC Res Notes. 2008; 1:6.
    View in: PubMed
  57. Taylor-Clark K, Koh H, Viswanath K. Perceptions of environmental health risks and communication barriers among low-SEP and racial/ethnic minority communities. J Health Care Poor Underserved. 2007 Nov; 18(4 Suppl):165-83.
    View in: PubMed
  58. Kontos EZ, Bennett GG, Viswanath K. Barriers and facilitators to home computer and internet use among urban novice computer users of low socioeconomic position. J Med Internet Res. 2007; 9(4):e31.
    View in: PubMed
  59. Arora NK, Hesse BW, Rimer BK, Viswanath K, Clayman ML, Croyle RT. Frustrated and confused: the American public rates its cancer-related information-seeking experiences. J Gen Intern Med. 2008 Mar; 23(3):223-8.
    View in: PubMed
  60. McNeill LH, Viswanath K, Bennett GG, Puleo E, Emmons KM. Feasibility of using a web-based nutrition intervention among residents of multiethnic working-class neighborhoods. Prev Chronic Dis. 2007 Jul; 4(3):A55.
    View in: PubMed
  61. Viswanath K, Kreuter MW. Health disparities, communication inequalities, and eHealth. Am J Prev Med. 2007 May; 32(5 Suppl):S131-3.
    View in: PubMed
  62. Fitzgibbon M, Gans KM, Evans WD, Viswanath K, Johnson-Taylor WL, Krebs-Smith SM, Rodgers AB, Yaroch AL. Communicating healthy eating: lessons learned and future directions. J Nutr Educ Behav. 2007 Mar-Apr; 39(2 Suppl):S63-71.
    View in: PubMed
  63. Viswanath K, Bond K. Social determinants and nutrition: reflections on the role of communication. J Nutr Educ Behav. 2007 Mar-Apr; 39(2 Suppl):S20-4.
    View in: PubMed
  64. Cairns CP, Viswanath K. Communication and colorectal cancer screening among the uninsured: data from the Health Information National Trends Survey (United States). Cancer Causes Control. 2006 Nov; 17(9):1115-25.
    View in: PubMed
  65. Stryker JE, Emmons KM, Viswanath K. Uncovering differences across the cancer control continuum: a comparison of ethnic and mainstream cancer newspaper stories. Prev Med. 2007 Jan; 44(1):20-5.
    View in: PubMed
  66. Bennett GG, Wolin KY, Viswanath K, Askew S, Puleo E, Emmons KM. Television viewing and pedometer-determined physical activity among multiethnic residents of low-income housing. Am J Public Health. 2006 Sep; 96(9):1681-5.
    View in: PubMed
  67. Viswanath K, Randolph Steele W, Finnegan JR. Social capital and health: civic engagement, community size, and recall of health messages. Am J Public Health. 2006 Aug; 96(8):1456-61.
    View in: PubMed
  68. Ramanadhan S, Viswanath K. Health and the information nonseeker: a profile. Health Commun. 2006; 20(2):131-9.
    View in: PubMed
  69. Viswanath K, Breen N, Meissner H, Moser RP, Hesse B, Steele WR, Rakowski W. Cancer knowledge and disparities in the information age. J Health Commun. 2006; 11 Suppl 1:1-17.
    View in: PubMed
  70. Hesse BW, Nelson DE, Kreps GL, Croyle RT, Arora NK, Rimer BK, Viswanath K. Trust and sources of health information: the impact of the Internet and its implications for health care providers: findings from the first Health Information National Trends Survey. Arch Intern Med. 2005 Dec 12-26; 165(22):2618-24.
    View in: PubMed
  71. Viswanath K. Science and society: the communications revolution and cancer control. Nat Rev Cancer. 2005 Oct; 5(10):828-35.
    View in: PubMed
  72. Steele WR, Mebane F, Viswanath K, Solomon J. News media coverage of a women's health contraversy: how newspapers and TV outlets covered a recent debate over screening mammography. Women Health. 2005; 41(3):83-97.
    View in: PubMed
  73. Nelson DE, Kreps GL, Hesse BW, Croyle RT, Willis G, Arora NK, Rimer BK, Viswanath KV, Weinstein N, Alden S. The Health Information National Trends Survey (HINTS): development, design, and dissemination. J Health Commun. 2004 Sep-Oct; 9(5):443-60; discussion 81-4.
    View in: PubMed
  74. Randolph W, Viswanath K. Lessons learned from public health mass media campaigns: marketing health in a crowded media world. Annu Rev Public Health. 2004; 25:419-37.
    View in: PubMed
  75. Kreps G, Viswanath K. Communication interventions and cancer control: a review of the National Cancer Institute's health communication intervention research initiative. Fam Community Health. 2001 Oct; 24(3):ix-xiii.
    View in: PubMed
  76. Finnegan JR, Viswanath K, Hertog J. Mass media, secular trends, and the future of cardiovascular disease health promotion: an interpretive analysis. Prev Med. 1999 Dec; 29(6 Pt 2):S50-8.
    View in: PubMed
  77. Finnegan JR, Rooney B, Viswanath K, Elmer P, Graves K, Baxter J, Hertog J, Mullis R, Potter J. Process evaluation of a home-based program to reduce diet-related cancer risk: the "WIN at Home Series". Health Educ Q. 1992; 19(2):233-48.
    View in: PubMed
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